Justifying Such Large-Scale Efforts

“We might also describe it as a cultural activator, setting into motion their decipherment, speculation and elaboration. The challenge, he says, is to create works with enough depth that they can justify such large-scale efforts” (Jenkins, 95).

By saying this, it sounds as if Jenkins is promoting spoiler communities. It’s as if the goal is to create these communities for the purpose of expanding the potential possibilities for the show/movie. At least within this realm of consideration there is also a standard of merit to be upheld. The theory is to keep some kind of focus on the show by any means necessary, and as long as the show/movie is “worth it,” it should never die. At least, not until the general public has had the opportunity to become sick of it.